priyanka mohan

Challenge: Stakeholders questioned how research findings could influence KPIs.

🧠 Drove alignment by tying qualitative insights to real churn metrics like application abandonment and offer decline, turning research into prioritized action.

Challenge: Cross-functional alignment was difficult, as teams were used to working in silos.

🧠 Established the candidate journey map as a shared source of truth, aligning siloed teams around a cohesive, end-to-end hiring experience.

Challenge: Stakeholders initially saw discovery work as a delay, not a driver.

🧠 Reframed foundational research as a strategic accelerator—uncovering hidden gaps, fast-tracking alignment, and shaping the hiring roadmap.

Challenge: Stakeholders believed candidate behavior was fully understood, dismissing the need for foundational research.

🧠 Mapped real candidate mental models to reveal hidden drop-off points and knowledge gaps, proving the value of targeted, empathetic design interventions.