priyanka mohan

Lead the end-to-end product strategy for Nazaraa and its sister brands, aligning creative, production, and marketing priorities, driving an 18% increase in project throughput.

Introduce insight-informed frameworks that streamline production and collaboration, reducing delivery lead times by 20% and improving cross-functional team coordination by 25%.

Direct high-impact fashion campaigns across India, managing vendors, budgets, and timelines, ensuring on-time, on-brand delivery across three markets, and optimizing production efficiency by 20%.

Design and embed scalable, insight-informed operational systems into fast-moving startup workflows, increasing task efficiency by 15–20% and ensuring decisions are grounded in customer and market research.

Bridge creative vision and operational execution, using customer insights and market trends to deliver on-brand, impactful campaigns.

Led research with 30 senior stakeholders across 3 cross-functional teams to streamline Starbucks’ retail hiring experience across 10,000+ global locations, improving hiring alignment and efficiency.

Diagnosed hiring journey pain points and defined UX strategies to reduce friction and streamline workflows to enhance the candidate experience.

Spearheaded research for Starbucks’ internal app, used by 250,000+ retail partners, uncovering key usability gaps that informed key product enhancements.

Mentored junior researchers and facilitated a 20-person UX research critique group to strengthen research rigor.

Defined research objectives and led end-to-end processes for Facebook Ads North Star product strategy, projecting a 15-20% reduction in time-to-launch across key initiatives.

Delivered insights that shaped ad automation strategies and targeting features, driving a projected 10-15% improvement in user satisfaction and ad performance.

Organized an international UX research summit for 1,500+ global attendees, boosting internal community engagement by 25%.

Mentored junior researchers and influenced 25-30% more research-backed product decisions within the Ads North Star team.

Led generative and evaluative research for 4-5 flagship financial products, identifying 20+ high-priority opportunities that drove a 10–20% increase in user satisfaction.

Drove 0-1 innovations, including a time-tracking billing tool and global search integration, improving user satisfaction by 15-25% and disrupting the market through customer journey mapping, quantitative insights, and diverse methodologies.

Directed 15+ evaluative research initiatives across 7+ legal and financial products, refining key features, influencing roadmaps, driving a projected 10-15% improvement in user retention and satisfaction in the B2B2C space.

Facilitated 5+ external design sprints and internal workshops to align teams, accelerating product development strategy and reducing time-to-market by 15-20%.

Pioneered a research program to standardize evaluative processes across 5 campuses, boosting efficiency by 30% and improving service delivery by 20%.

Analyzed and communicated research insights to senior stakeholders, resulting in the successful implementation of 10+ agile solutions that increased user satisfaction by 15%.