“people ignore design that ignores people”
Priyanka Mohan
priymoh@gmail.com | www.priyanka-mohan.com
EXPERIENCE
Jun 2024 - PRESENT
Product & Operations Lead - Nazaraa (Global Fashion Startup)
Shape and orchestrate the product roadmap for Nazaraa and its sister brands, aligning production, marketing, and creative priorities, driving an 18% increase in project throughput.
Introduce insight-led processes and collaborative frameworks that reduce delivery lead times by 20% and improve team coordination by 25%.
Direct high-impact fashion campaigns across India, managing vendors, budgets, and timelines to ensure on-time, on-brand delivery across three markets while reaching lead times by 20%.
Embed scalable, research-informed systems into fast-moving startup workflows, increasing task efficiency by 15-20% and aligning operational decisions with customer expectations.
Act as the strategic liaison between founders, global creative teams, and U.S. stakeholders, translating qualitative customer insights, brand goals, and market needs into actionable plans
Jan 2023 - Mar 2024
Senior UX Researcher, Digital Uplift - Starbucks (Contract)
Led research with 30 senior stakeholders across 3 cross-functional teams to streamline Starbucks’ retail hiring experience across 10,000+ global locations, improving hiring alignment and efficiency.
Diagnosed hiring journey pain points and defined UX strategies to reduce friction and streamline workflows to enhance the candidate experience.
Spearheaded research for Starbucks’ internal app, used by 250,000+ retail partners, uncovering key usability gaps that informed key product enhancements.
Mentored junior researchers and facilitated a 20-person UX research critique group to strengthen research rigor.
Jan 2022 - Dec 2022
Senior Qualitative UX Researcher, Core Ads - Meta
Defined research objectives and led end-to-end processes for Facebook Ads North Star product strategy, projecting a 15-20% reduction in time-to-launch across key initiatives.
Delivered insights that shaped ad automation strategies and targeting features, driving a projected 10-15% improvement in user satisfaction and ad performance.
Organized an international UX research summit for 1,500+ global attendees, boosting internal community engagement by 25%.
Mentored junior researchers and influenced 25-30% more research-backed product decisions within the Ads North Star team.
Jan 2019 - Dec 2021
Program Lead & Lead UX Researcher - Thomson Reuters
Led generative and evaluative research for 4-5 flagship financial products, identifying 20+ high-priority opportunities that drove a 10–20% increase in user satisfaction.
Drove 0-1 innovations, including a time-tracking billing tool and global search integration, improving user satisfaction by 15-25% and disrupting the market through customer journey mapping, quantitative insights, and diverse methodologies.
Directed 15+ evaluative research initiatives across 7+ legal and financial products, refining key features, influencing roadmaps, driving a projected 10-15% improvement in user retention and satisfaction in the B2B2C space.
Facilitated 5+ external design sprints and internal workshops to align teams, accelerating product development strategy and reducing time-to-market by 15-20%.
2016 - 2018
Senior UX Researcher & Analyst - University of Minnesota
Pioneered a research program to standardize evaluative processes across 5 campuses, boosting efficiency by 30% and improving service delivery by 20%.
Analyzed and communicated research insights to senior stakeholders, resulting in the successful implementation of 10+ agile solutions that increased user satisfaction by 15%.
2015 - 2016
UX Designer - Doyle Signs Inc
2011 - 2013
Experiential Designer - Armory Gallery
SKILLS
EDUCATION
UX RESEARCH
usability evaluations | requirements gathering | user interviews
survey design | focus groups | coding analysis | data visualisation
card sorting | tree testing | heuristic evaluations | A/B testing
contextual inquiries | concept modeling | wireframing | sketching | prototyping-on-paper
storyboarding | design sprints | personas | design workshops | ux strategy
scenarios | user journey mapping | customer journey mapping | service blueprinting | experience mapping
TOOLS
balsamiq | tobii eyetracker | qualtrics | itracks | usertesting.com
optimal workshop | survey monkey | omnigraffle | office 365
adobe photoshop | adobe illustrator | adobe indesign | figms | miro | mural | jira/ ADO
webex | salesforce marketing | gsuite
MS MANAGEMENT SCIENCE
harrisburg university of science and technology
MS computer SCIENCE
virginia tech
bfa fine arts
virginia tech
ba interdisciplinary studies
virginia tech
bs computer science
virginia tech
SERVICE
LEADERSHIP & SPEAKING ENGAGEMENTS
GAMMA PHI BETA SORORITY | 2012 - PRESENT
[ Clara Project Mentor, Founding Cohort; Special Recruitment Consultant; Title IX Facilitator; Chapter Advisor ]
THE PHI BETA DELTA HONOR SOCIETY
ASSOCIATION FOR WOMEN IN COMPUTING
CO HOST – UX RESEARCH CORNER, CLUBHOUSE
30,000 global members
Built and maintain a global community of UX researchers, designers, and practitioners. The content focuses on discussing methodologies, use cases, increasing education, and demystifying UX Research.
CONFERENCE PRESENTER
QRCA – Flex your UX | 2021
TECHNICALLY SPEAKING,
San Francisco Design Week | 2021
24 HOUR MAKEATHON CHALLENGE | 2017
Overnight Website Challenge - The Nerdery Foundation
[ UX Lead - Awards: Best Design, Biggest Impact, and People’s Choice ]
WORDCAMP MSP | 2017 - PRESENT
[ Organizer ]
WORLD USABILITY DAY TC | 2016 - PRESENT
[ Organizer ]